Monday, March 15, 2010

Social Media Marketing and Personalized Sales Techniques Workshop {Allan and Lisa Mueller | Knoxville Professional Photographers}

Allan and Lisa Mueller of ALM Photo are pleased to announce Lisa's collaboration with Julie Poole of Julie Poole Photography in the creation of Interaction 2 Transaction.

Interaction 2 Transaction is a series of workshops developed to provide you with the tools and skills to improve your profitability as a professional photographer. The Marketing & Selling workshop being held Saturday, March 27th will explore Social Media Marketing and Personalized Sales Techniques. You will learn how to expand your client base and increase the visibility of your business through Social Media Marketing, and you will learn the secrets to selling that will delight your clients and make your business a success. You will walk away from this workshop with the tools you need to immediately boost your bottom line using the tried and proven techniques of successful and experienced professional photographers. Note: this workshop is specifically designed for Wedding, Portrait, Senior, and Event Photographers and is limited to 15 people in order to ensure personalized instruction.

Lisa will explain how Social Media Marketing is the most time-efficient and cost-effective means for driving clients to your business. Getting qualified clients in the door is crucial to a successful photography business, but how can they get there if they can’t find you? Learn how to use a variety of social media tools, such as Facebook and Twitter, to increase your visibility on-line and book solid appointments. Today’s successful photographer needs to be a savvy marketer and Lisa will teach you how to reach more potential clients than you ever imagined possible while spending very little of your hard-earned money.

Julie will show you the benefits of culling your images to a manageable level, how to present the images to the client, and how to help the client choose the best products for their needs. This will make happy clients that will return again and also recommend you to their friends. Julie will show you why putting your images on the web is not a sustainable way to run a business. You will also learn why doing a low priced session with images burned to a CD will make it so you will never be able to leave your day job.

Photography is a satisfaction based business. If you don't have happy clients, you won't have a business. Interaction 2 Transaction’s Marketing & Selling workshop will detail how to get new clients in the door and how to keep them coming back. Without sales and marketing, your business cannot go beyond a hobby. You can have the most talent in the world, but, the world has to have a reason to come to YOU first!

Visit our website to learn more or register, become our fan on Facebook and follow us on Twitter.

Boost your bottom line for only $79! Workshop includes coffee and muffins for breakfast and pizza for lunch. Workshop is from 9am to 4pm and will be held at Julie Poole Photography Studio in Rocky Hill Shopping Center.

Interaction 2 Transaction is for photographers, by photographers.

Lisa Gifford Mueller of ALM Photo
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Julie Poole of Julie Poole Photography
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